The 10 Best Email Drip Campaign Software in 2025 to Automate Your Outreach

Email drip campaigns aren’t just a trendy tool anymore. They’ve turned into a routine part of how businesses talk to people — without being pushy. You send the right message at the right time, and if done well, the system works for you while you’re doing something else. Whether you’re reminding someone about an abandoned cart or giving new users a friendly nudge, drip campaigns can fill in the gaps that a one-time blast never could. But with so many tools out there, how do you pick the one that fits your setup, your goals, and, well, your patience level?

We’ve gone ahead and lined up ten of the best email drip campaign software tools you can count on in 2025. Let’s take a closer look.

The 10 Best Email Drip Campaign Software in 2025

ActiveCampaign

If you like building automations that feel like they were made for actual people, not robots, this one might be your favorite. ActiveCampaign lets you tag subscribers based on actions, interests, or even things they didn't do. Want to send a different email to someone who clicked but didn't buy? You can. Want to follow up with someone who opened but didn't click? That's in the bag, too. The visual workflow builder is clean, which makes everything easier to set up, and you don't need to be a tech pro to make it all run smoothly.

ConvertKit

This one's often associated with creators — bloggers, podcasters, people building audiences. However, ConvertKit has come a long way in handling automation. You can create simple sequences or multi-step funnels without making it feel like you're climbing a mountain. There's also a tagging system that helps you figure out what each person is interested in, so the follow-ups aren't random. What stands out most is how clean the interface feels — it doesn't overwhelm you with knobs and buttons, but it still gives you everything you need.

MailerLite

Don’t let the name fool you. It might sound light, but MailerLite holds its ground when it comes to building email drip campaigns. The drag-and-drop editor is friendly, and if you’re the kind of person who appreciates simplicity without losing essential features, you’ll like what you find here. You can trigger emails based on actions like joining a group or clicking a link, and you can do it without needing a manual beside you.

HubSpot

Some platforms want to be the place where you do everything — and HubSpot makes a decent case for it. Their drip campaign features are part of a much bigger CRM setup, so if you're already using their system, setting up automated emails is just a few clicks away. The built-in data makes it easy to send emails based on where someone is in your funnel. It's probably more than you need if you're just starting, but for larger teams who want their sales, marketing, and email efforts connected, it fits right in.

Mailchimp

This one's been around long enough that even people who've never run a campaign know the name. In 2025, Mailchimp will still hold up, especially for users who want to combine design-friendly emails with automation. Their "Customer Journeys" feature lets you build drip campaigns based on a wide range of actions. You can send reminders, offer follow-ups, and do it all without needing to know what an API is. And yes, the templates still look good.

Drip

It's not just the name — this tool is made for drip campaigns. Drip leans toward eCommerce users, helping brands follow up after a sale, reminding visitors about items they didn't buy, and creating long-term engagement flows that don't feel cold. What's nice here is how well it ties into shopping platforms like Shopify and WooCommerce. That means the emails you send can reflect product info, past orders, or browsing behavior, without you needing to dig for it.

Brevo (formerly Sendinblue)

Brevo’s email automation tool feels practical, which is a compliment. You get workflows that you can trigger based on a mix of actions, and the visual editor makes things clear from the start. You can also combine your email sequences with SMS if you want to go beyond the inbox. While Brevo may not have the deepest integrations out there, it does offer a full feature set for drip campaigns that doesn’t feel cluttered.

GetResponse

Here’s a tool that’s been in the game for a while and keeps refining its automation system. GetResponse lets you build out sequences based on behavior, not just email clicks but also web visits and purchase history. You can add scoring to leads and segment people based on what they've done (or not done), which helps with timing. There's also a built-in webinar feature, which makes this a good fit if your email funnels include scheduled sessions or events.

Klaviyo

If you run an online store, Klaviyo is a strong pick. The platform connects well with Shopify, Magento, and other eCommerce platforms, letting you pull in data that helps shape your email flows. Abandoned carts, follow-ups, and product recommendations can all be part of your drip campaigns. And the best part? It's not just about sending emails. You can also run SMS flows in the same space, which makes it easier to keep your messages consistent.

Moosend

You might not hear about Moosend as much, but it’s worth a spot on this list. For smaller businesses and solo users who want solid automation without spending all afternoon learning how to use it, this one works. You can build custom workflows, segment your lists, and even use predictive analytics to send emails at just the right moment. It’s simple, yes, but it doesn’t feel basic.

To Wrap It Up

There’s no shortage of options for email drip campaign software in 2025. But it really comes down to how you want your emails to work for you. The good news is that whether you’re after a quick setup or a fully customized funnel, there’s something on this list that can match what you need. Start simple, track what works, and build from there. That’s how good drip campaigns grow — one well-timed message at a time.