Published on Apr 22, 2025 5 min read

Top ActiveCampaign Alternatives to Try in 2025 for Smoother Workflows

Email marketing tools have come a long way. ActiveCampaign stood out for a while with its automation features, CRM tools, and simple user flow. However, as needs change and businesses start looking for more flexibility, pricing control, or even better support, switching becomes a real option. If you're wondering what's out there that can handle the same tasks — or do them better — this list is for you.

The 9 Best ActiveCampaign Alternatives in 2025

MailerLite

MailerLite is a quiet favorite for people who want something straightforward but reliable. The editor is clean, campaigns are easy to set up, and there’s automation, too — just without the usual learning curve. For small businesses or solo users, it’s the kind of tool that gets the job done without overcomplicating anything.

GetResponse

GetResponse mixes email marketing with some extra tools like webinars, landing pages, and even an AI campaign builder. If you’re looking for something that feels like an all-in-one system without needing a separate platform for every part of your funnel, this one’s worth testing. The interface is smooth, and the automation flows are easier than they look at first glance.

ConvertKit

Creators love ConvertKit for a reason. Whether you’re running a newsletter, building a community, or selling digital products, it’s built with that in mind. You won’t find bloated features here — just simple, targeted email tools and an easy way to tag and segment subscribers based on behavior. It’s lean but not limited.

Moosend

Moosend has a lower profile, but its feature list checks all the boxes. Drag-and-drop email builder? Yes. Automation templates? Also yes. What’s even better is the pricing — it tends to be more affordable than ActiveCampaign, especially when you start growing your list. And support isn’t buried behind tiers, which is always nice.

Brevo (formerly Sendinblue)

Brevo is ideal for teams who want to keep everything in one space. You get emails, SMS, live chat, and even WhatsApp campaigns — all tied into one dashboard. If you’re managing customer communication across multiple channels, this makes it a lot easier. Plus, the CRM tools are simple enough to use without needing a manual.

Keap (formerly Infusionsoft)

Keap is more than just email marketing — it’s CRM, automation, scheduling, and invoicing wrapped into one platform. It’s better suited for service-based businesses or those who want more backend control without jumping between apps. The learning curve is there, but once you’re through it, it’s a strong replacement for ActiveCampaign.

HubSpot

For those who are already using parts of HubSpot, expanding into their email marketing tools makes sense. It's smooth, visually clear, and connects directly with other parts like sales, customer service, and analytics. It's not the cheapest option on the list, but if integration matters to you more than budget, this one's hard to beat.

Mailchimp

Mailchimp is still around — and yes, it’s changed a lot. It now includes websites, stores, and full-blown customer journeys. For people looking for something familiar but more capable than it used to be, this could be it. The automation builder has been improved, and the pre-designed templates still save loads of time.

EngageBay

EngageBay feels like a blend between affordability and depth. It offers email tools, CRM, marketing automation, and even customer support features — all under one roof. It's especially useful for startups that need more than just emails but don't want to pay for multiple services. Everything's laid out clearly, and the setup is quicker than you'd expect.

What Makes a Good Alternative?

It's not just about sending emails. Most people who leave ActiveCampaign are either looking for a smoother interface, better pricing, or simpler automation tools. Some also want better support or just less bloat. A good alternative handles the basics well — campaigns, segmentation, automation — but also adapts to what you need without forcing you into features you’ll never use. Tools that offer clear navigation, faster setup, and helpful onboarding often end up saving more time in the long run. And when support is quick and actually helpful, it makes switching feel less like a risk and more like a smart upgrade.

Who These Tools Work Best For

If you're a solo creator, ConvertKit or MailerLite might be more your speed. If you run an online business or agency, Keap or GetResponse has the wider toolset. And if your team handles multiple types of customer communication — not just emails — Brevo or EngageBay is worth a try.

It really comes down to how you work. Do you like building detailed automation trees, or do you prefer quick triggers and easy tagging? Do you want your email tool to handle everything else — like landing pages, forms, and follow-ups — or do you already have those covered? That’s what should guide your pick.

What People Are Actually Saying

A creator using ConvertKit said, “I finally stopped dreading email day.” That says a lot. Someone running a small agency switched to GetResponse and mentioned, “We didn’t lose a single feature, but we did cut our costs in half.” A team lead using Brevo told us, “The switch felt smoother than expected, and support was right there when we had questions.”

These aren’t flashy claims — just real feedback that shows how switching can actually improve your workflow instead of breaking it.

Final Takeaway

ActiveCampaign is still a solid platform, but it’s not the only one that works. Whether you want simpler automation, a cleaner UI, or better control over pricing, there are tools that can match or even exceed what it offers. Try one or two. Set up a test campaign. See how it fits your style. The real shift happens when your software adapts to how you work — not the other way around.

Some tools are lean and easy. Others are more built out but still make sense cost-wise. You don’t need to settle for bloat or high prices. These nine options give you smarter ways to handle your email and automation needs.